No horsin' around – Publicity Matters corrals copious media coverage for CAVALIA

WASHINGTON, D.C. (December 1, 2009) –  The international equestrian and acrobatics extravaganza Cavalia (www.cavalia.net) made an encore appearance in the Washington area and the local media responded with glowing accolades.

Publicity Matters spearheaded the media outreach garnering enormous earned media coverage, including multiple major features in The Washington Post and Washington Examiner and extensive coverage from the main radio and television affiliates in the market.

The five-year-old touring spectacle had a rare hook – a performer with ties to the DC area.  Publicity Matters worked closely with local rider Jimmy Buchanan to build word-of-mouth buzz via features in The Washington Post, Fox 5, NBC4 and 9 News Now, among others.

Publicity Matters also landed area celebrity and equine aficionado Robert DuVall, who attended Premiere Night with his family. The Oscar-winning actor (pictured below) enjoyed a post-performance backstage tour meeting the two and four-legged stars.

ABOUT PUBLICITY MATTERS (www.publicitymatters.net) Publicity Matters is a full-service agency providing personalized public relations services to a diverse client roster since 1992. The agency is located in the Baltimore–Washington corridor. President Matt Amodeo has more than 30 years’ experience as a journalist and media relations executive.