Capabilities

Providing clients with a hands-on, personal approach to each assignment has been the hallmark of our success at Publicity Matters.  As a boutique agency, we oversee your project each step of the way, from the initial consultation to the recap of results.

Our accomplishments over the years can be attributed to the following keys to doing good business:

Relationships – Having worked in journalism and public relations for more than 25 years has afforded Publicity Matters a wealth of invaluable relationships necessary to achieve results for our clients.

Creativity – Trying to get your message out while working in the news capital of the world is challenging, particularly when local news programming is dominated by international events.  We excel in the area of creating new angles designed to pique media interest.

Dedication – The 24-hour news cycle is here to stay.   Clients also know that we are here for them 24/7, from accompanying them to a pre-dawn TV interview to working through the weekend to prepare for a Monday morning press event.

Professionalism –  We love what we do.  And this passion for our profession is demonstrated in our work on behalf of our valued clients.

The process

Listen –  We understand the varied needs of our diverse clients.  While some campaigns are local in approach, others may take on a national slant.  We listen to your desired goals and objectives and offer advice in this critical area before developing strategy to achieve those goals.

Plan –  Once we understand our client’s goals, we create a PR plan that seeks to exhaust all media angles to attain maximum results.   Our publicity plans target print media (daily and weekly newspapers; magazines), radio, television, and Internet outlets.  If a party is needed to launch a new restaurant, we plan it.  If a press conference is appropriate, we create it.  We never lose sight of the goal:  Gain the attention of the media.

Execute –  The fun part – and also where our clients see our “hands-on” efforts in action.  We enthusiastically pitch your story via phone calls, e-mails and personal media visits.   We are thorough in our approach.  And clients are always apprised of changing itineraries to squeeze in that last-minute interview.  We’re with you each step of the way, from arranging a phone interview to accompanying a client to a radio or TV appearance.